We turned a technical document from the Peruvian State into a clear, modern and easy-to-read publication.
For Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) we developed the editorial design, layout and copyediting of the Summary Document of the National Multisectoral Foreign Trade Policy 2040.
- Client
- Mincetur
- Industry
- Industry & services
- Country
- Perú
- Year
- 2026
- Services
- Branding, Graphic design
The challenge
The policy brings together objectives, indicators, targets and tables full of technical information. The challenge was to make that content easy to read without losing rigor, and to give the publication the seriousness of a State institution with a current, approachable look.
The solution
We created an editorial system based on the “2040” identity, with its upward arrow as the common thread. A cover with a diagonal photo collage sums up the sectors of Peruvian foreign trade: logistics, agriculture, industry, textiles and technology.
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Churrísimo