Chicken and grills with a character people want selfies with.
Identity and guidelines for El Mandarín: illustrated character, illuminated signage, packaging, aprons, shirts, cards, wooden boards and delivery.
- Client
- El Mandarín
- Industry
- Food service
- Country
- Perú
- Services
- Branding, Graphic design
The solution
The hat-wearing rooster gives the brand personality in-store and online. The red, green and cream palette blends rotisserie tradition with a recognizable style of its own.
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