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El Mandarín

Chicken and grills with a character people want selfies with.

Identity and guidelines for El Mandarín: illustrated character, illuminated signage, packaging, aprons, shirts, cards, wooden boards and delivery.

Client
El Mandarín
Industry
Food service
Country
Perú
Services
Branding, Graphic design
El Mandarín · brand application 1
El Mandarín · brand application 1
El Mandarín · brand application 2
El Mandarín · brand application 2
El Mandarín · brand application 3
El Mandarín · brand application 3
El Mandarín · brand application 4

The solution

The hat-wearing rooster gives the brand personality in-store and online. The red, green and cream palette blends rotisserie tradition with a recognizable style of its own.

El Mandarín · brand application 5
El Mandarín · brand application 5
El Mandarín · brand application 6
El Mandarín · brand application 7
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