Guides
How much does branding cost?
What a brand identity project includes, what makes the price go up or down and how to choose the right package for your stage.
By the Novo Creativo team2 min readUpdated October 2026
"How much is a logo?" is the question we get most. The short answer: it depends on what you need your brand to do.
A logo is not branding
A standalone logo can be cheap, but it rarely solves the real problem: looking professional and distinct on signage, packaging, uniforms, web and social media. Branding includes strategy, the logo and its versions, colors, typefaces, graphic elements and usage rules.
Our packages
| Package | Investment |
|---|---|
| Basic branding | From S/990 |
| Essential Identity | S/1,500 |
| Identity Plus | S/2,500 |
| Branding Pro | S/3,500 |
| Total Experience | S/5,500 |
Amounts are in Peruvian soles and are confirmed in a proposal based on your scope.
What changes the price?
- Naming from scratch.
- The number of applications.
- Custom illustration or a brand character.
- Packaging and labels.
- A complete brand guidelines document.
Book a call and we will tell you which package fits, with a fixed quote.